Communications & Engagement
Effective communications can make the difference between the success and failure of an organizational initiative—whether the initiative is a shift in strategy, a merger or acquisition, a new organizational structure, the launch of an employment brand, changes to employee benefits, or the introduction of a wellness program.
VCG develops custom employee and executive communications that help increase employee understanding, reduce the anxiety associated with change and drive employee engagement. We specialize in presenting complex ideas and information in easy-to-understand language and formats.
We recognize that every organization has a distinct culture and demographic profile, and we take this uniqueness into account when developing strategies, selecting communication channels and positioning key messages. We also incorporate insights from behavioral science when developing communication strategies to help your employees make good decisions, particularly as it relates to choosing benefits.
Our consulting services include:
- Employee & Management Opinion Research – development and administration of employee surveys; facilitation of focus groups and interviews
- Strategy, Campaign, and Plan Development for change initiatives, employment brand promotion, open enrollment, wellness challenges/programs, year-round total rewards education, etc.
- Copy Writing, Content Development & Design for print, Web, social media and other digital channels
- Videos – script writing and project management of storyboarding and video production
- Total Rewards Statements – design, production and distribution
- Language Translation – coordination of the translation of communications into various languages
- Production Management – oversight of printing, fulfillment and distribution of printed materials